Equifruit is the Canadian market leader in Fairtrade-certified bananas. Established as “Equicosta” in 2006, company founders (and mother-daughter duo) Danielle & Julie Marchessault spent 18 months developing the Quebec market for Fairtrade-certified bananas before bringing in our first container of fruit in December 2007.
Since then, we have expanded to distribution in Ontario as well, and branched into other Fairtrade-certified, organic fruit such as grapefruit & avocados. We have wide distribution through Sobeys QC (for sale in the IGA and IGA Extra stores) and then sell in a large number of smaller grocery stores across central Canada.
Danielle retired in 2013 – and ownership passed to Jennie Coleman, who combines 15 years of business experience with a passion for international development, grounded in two years of volunteer work in Namibia in the mid-90s.
We’re now a team of 4 passionate people, devoted to ethical business and fair fruit. We’re proudly Canadian: based in Drummondville QC but with representation in Montreal and Toronto.
Whether you’re a business looking to carry Fairtrade fruit, an advocate working on Fairtrade education in your community or a consumer curious about the fruit you’re eating, we’d love to hear from you.