Let’s work together!
Over the past decade Equifruit has established itself as the leading importer of Fairtrade-certified bananas into Quebec and Ontario. We have built relationships with independent stores, co-ops, organic food box programmes and some of Canada’s largest retailers. We are known for the high quality of our fruit and our responsive customer service. We can coordinate orders, ripening and delivery, but also support communications about the impact of our customers’ ethical purchasing decision. We’ve got a good thing going: come join us!
What’s in it for you?
Working with Equifruit gives your customers access to terrific quality fruit from a trusted Canadian company. We work with producers committed to supplying sustainable organic
produce to the highest standards, and participate in a quality control program based on the International Food-safety Standard certification (IFS Broker). Our producers are also GlobalGap certified. Our organic certification is with Ecocert.
We are fiercely committed to trading on fair trade terms. Our transparent supply chain is backed by third party certification from Fairtrade Canada, the “Gold Standard” of fair trade certification. We have direct relationships with our producers, and precise traceability on our fruit, down to each small producer who grew them. Get to know them – through us!
We’re a Canadian company, and we know our market. Research shows that our fellow Canadians are becoming more socially conscious consumers, and are looking to understand the origins of the foods in their basket. Your decision to offer Fairtrade fruit has a direct impact on the lives of our producers and we can help you calculate and communicate that impact to your customers. We can provide POS material and work with you to customize a marketing strategy. So let’s work together to roll out a successful Fairtrade fruit program!
Already working with us? Fantastic!
The Equifruit team is here to help you grow your sales. Get in touch with us to see how we can help. We offer POS material such as banners, banana stands, social media marketing, in-store talks, and employee training on Fairtrade-certified fruit. Remember, Fairtrade month is celebrated in May and Fairtrade fruit are also highlighted in the month of November. Be sure to call us well in advance to make sure that your marketing campaign is a success.
Point of sale material
What people are saying…
Sobeys Quebec: “The quality of the fruit is outstanding. Even with a price tag that is slightly higher than organic, IGA customers seek out Equifruit bananas in store because of this higher quality and Fairtrade association. I have no doubt that this partnership will only continue to grow as it continues to align with Sobeys sustainability vision.”– Enrico Charest, Head Buyer, Sobeys Québec – Click to read the article
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