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Our Team

Jennie Coleman


Jennie has been owner / president of Equifruit since 2013. She combines a lengthy career in business with longstanding social justice roots, set during two years’ volunteer work in Namibia in the mid-90s. She loves fair trade for its pragmatic approach to international development. She loves Equifruit for… the fruit (YUM!), the farmers and the fact that something as simple as eating a fair trade banana can have such a positive impact on someone’s life.

Amandine Hance

Operations Manager

Amandine is Equifruit’s operations manager, so she’s the one who deals with the day-to-day stress of getting bananas from point A to point B. (Thank you, Amandine!) She has worked in import/export for more than 15 years. Originally from France, she left her homeland in 2011 with her husband and children for a new life in Quebec, and joined Equifruit soon after. Through her work in our team, Amandine has discovered the more “sustainable” side of international trade, and has become a proud supporter of the fair trade movement.

Kim Chackal

Sales & Marketing Director

Kim joined Equifruit as sales manager in late 2014. After nearly 15 years of sales experience in marketing, advertising and catering, she wanted to be more connected on a social justice level. She loves the challenge of convincing Canadian customers to put farmers first. Kim brings to the table relentless optimism, contagious enthusiasm and an irrevocable passion for fair trade.

Michelle Gubbels

Supply Chain Manager

Michelle has been Equifruit’s project manager since October 2015. After spending time in Ecuador while studying International & Community Development, she chose to make Nicaragua her home. Here she completed a year-long internship with Esperanza En Accion (Hope in Action), a small fair trade artisan organization, and continued her involvement while serving on their board. She was most recently Produce Buyer & Farm Coordinator for a major Toronto food box programme. Michelle’s Toronto-based position covers the Kingston-London corridor and is a hybrid of Fairtrade advocacy, project management, operational support and sales.

Madison Hopper

Marketing Manager

Madison’s passion is telling the fair trade story to a variety of audiences; both as a marketing specialist for Equifruit and as contract faculty at York University. She thrives on helping others understand their potential in creating a better world for those who grow and manufacture our products. We can make this world better, one fair trade banana at a time.